Every year, Onlineshoes.com designs a Look Book which highlights some of the new trends that will be hitting the site for the fall and winter seasons. This year, I had the pleasure of art directing and designing the entire piece. The concept blended lifestyle moments and product photography (all shot by our in-house photographer) to create a sense of time and place, while also helping the viewer to see themselves in our shoes. So far the book has been well received; we’ve already had numerous responses from some of New York City’s finest magazines who want to highlight our products in upcoming features.