Every year, Onlineshoes.com designs a Look Book which highlights some of the new trends that will be hitting the site for the fall and winter seasons. This year, I had the pleasure of art directing and designing the entire piece. The concept blended lifestyle moments and product photography (all shot by our in-house photographer) to create a sense of time and place, while also helping the viewer to see themselves in our shoes. So far the book has been well received; we’ve already had numerous responses from some of New York City’s finest magazines who want to highlight our products in upcoming features.

The first annual Canada vs. USA road hockey best of 7 championship series was held at Greenwood School on June 2nd, 2007. Thanks to the meticulous planning by our pals, Gregg and Tom, the event was a monumental success. Highlights included numbered Canadian and American jerseys, commemorative t-shirts, professional reffing, an on-site statistician and scorekeeper, and a giant backyard BBQ party (hosted by Peto and his wife) that featured an ice cold keg of Moosehead lager, delicious food, and Krispy Kreme donuts (thanks Koh!). To top it all off, the event concluded with a 50/50 draw worth $140 – 70 bones going to the road hockey association and 70 going to Tom, who won the kitty. In the end, Team Canada demonstrated why hockey is the national pastime with a dominant 4 games to 1 victory that left the Americans trembling in their sneakers. For highlights of the series, and to see more photos click here.